Wednesday, November 18 • 10:30am - 12:00pm
Using Data to Drive Business Growth and Make Better Business Decisions with Google Analytics

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Part of Techstars Alaska Startup Week 2020, held November 16-22, this Digital Skills Workshop Series will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root. Find out more and register for other events at alaska.startupweek.co. You can register for this event at:


Join Dave Meyer, a speaker for the Grow with Google Partner Program based in Minnesota, to learn about using data to drive your business's growth. First, you'll learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session, you'll learn about:

  • Identifying business goals and how you plan to use your online presence to achieve them;
  • Incorporating data into your marketing plan; and
  • Selecting tools to help you find the answers you need.
Lastly, we'll take a deep dive into Google Analytics to learn best practices and analyze trends about how customers engage with your business online.

Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC), and many others as a thought leader in marketing and communications.Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, MN. Dave’s company, BizzyWeb, helps hundreds of clients "Generate Buzz Without Getting Stung"!

Wednesday November 18, 2020 10:30am - 12:00pm AKST