The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.
Join Zach Aregood from ARM Creative for a conversation about content-driven relationship building with your customers, using your business's branding. In the age of COVID-19, having strong relationships with customers is more important than ever to build loyalty and stay afloat in an ever-changing environment. Hear Zach's tips for creating a unique and memorable brand with staying power in an increasingly digital era.
Speaker: ARM Creative Co-founder and CEO, Zach Aregood has spent his career working with media companies, advertising agencies, and in-house marketing teams. Zach holds a Bachelor’s of Business Administration Marketing degree from UAA and currently leads new business development, strategy, and agency operations at ARM Creative. In just over two years, he led ARM to more than 500% growth by implementing a strategic agency business model and creating scalable content for brands on a local and global scale. Zach is a strong believer in collaboration and education and is the designer of the SOTI (State of the Industry ) event series--a free marketing workshop that teaches marketers, agencies, and creatives about programmatic advertising and building relationships with viewers using content.
Zach has led campaign and content development for notable Alaska brands including Alyeska Tire, The Alaska Club, Scan Home, Kaladi Brothers, and MAC Federal Credit Union as well as national brands like Xtratuf, Baffin, and Beautiful Disaster Clothing.
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