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Wednesday, November 18 • 12:00pm - 1:00pm
ICE Jam: Digital Marketing and 'Guerilla' Tactics for Startups

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The third in the ICE Jam StartupWeek Series - this will be a great opportunity to get into the weeds when discussing digital marketing automation and tactics to market a new startup on a tight budget, this event will feature the team at Alaska Center ICE (Center for Innovation, Commercialization, and Entrepreneurship) and their efforts and experience.

We’ll be running a behind the scenes look at marketing systems used by Alaska Center ICE and how those would normally be deployed by a startup, this includes discussion around earned vs. paid media, marketing funnels, social media strategies, email automation, customer relationship management (CRM) systems and other topics as they come up. We’ll have a chance to see tools like Facebook Business, Constant Contact, Streak CRM, Notion, AirTable, Ripl, Medium etc.

Bring your questions, this session will have plenty of Q&A time to dig deep into shared stories of varied marketing strategies and tool adoption. 

Session agenda includes a 30 minute live presentation looking through systems and technologies and an in-depth Q&A at the end. Register for the session by clicking the register button above. Note your one-time free registration is valid for ALL of the ICE Jam StartupWeek Series events.

avatar for Solomon


Computer Science @ UAF
avatar for Meg Waite

Meg Waite

Student Ambassador, University of Alaska Center for Innovation, Commercialization, and Entrepreneurship
An undergraduate student in the Biological Sciences Program at University of Alaska - Fairbanks.Educational focus is in the accelerating field of Mycology, with an emphasis in Materials Science. Studies emphasize utilizing bio-available substances to combat issues in manufacturing... Read More →
avatar for Nigel Sharp

Nigel Sharp

Global Entrepreneur in Residence, Alaska Center for Innovation, Commercialization and Entrepreneurship
Nigel is the current Global Entrepreneur in Residence (GEIR) at the University of Alaska. A lifelong entrepreneur, Nigel engages as a mentor, adviser, guest lecturer, and panelist. Prior to this role, he served as the University of Colorado Boulder GEIR, where he co-founded a University... Read More →

Wednesday November 18, 2020 12:00pm - 1:00pm AKST