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Monday, November 16
 

8:00am AKST

Spruce Root Master Class for the New Economy - Southeast businesses only
After a year that has rocked our communities and economies, small business owners across Southeast Alaska are gearing up for 2021 and the new challenges and opportunities it presents.

Join us November 16th -18th for Spruce Root’s Master Class for the New Economy, a free virtual workshop for Southeast Alaska entrepreneurs that is focused on recovery, resilience, and providing resources for success in the upcoming year.

Entrepreneurs who successfully complete their recovery plan will be encouraged to apply for a grant of up to $5,000 from Spruce Root.

During a series of interactive online workshops, Master Class participants will engage with expert presenters and participate in panel discussions on financial planning, strategies for staying afloat, and mental health for entrepreneurs.

Over the course of the workshop, participants will:
  • develop a one-year recovery plan for their business
  • explore and dispel internal limiting beliefs around business ownership
  • become familiar with the latest research on the new economy
  • learn tools for planning during uncertain times
  • build mental strength and resilience
  • form valuable connections with a network of expert mentors and Alaska business owners.
We welcome applications from small business owners (less than 50 employees) in Southeast Alaska that have been operating for at least a year. Those outside of Juneau, Ketchikan and Sitka as well as entrepreneurs of color are especially encouraged to apply.

More questions? Check out our FAQ

Speakers
avatar for Ashley Snookes

Ashley Snookes

Programs Manager, Spruce Root



Monday November 16, 2020 8:00am - Wednesday November 18, 2020 5:00pm AKST
Virtual

10:00am AKST

Digital Skills Series: No Do-Overs For First Impressions: Establishing and Managing Your Business's Online Presence
The Digital Skills Workshop Series, part of Alaska Startup Week 2020, will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

First impressions matter and your business's online presence is the 'front door' location where your customer will most likely first interact with you. In the era of COVID-19, an up-to-date, accessible, and user-friendly online presence is more important than ever. This workshop will focus on the creation and cultivation of a meaningful online presence for your business or organization, including interactive activities and tips from expert digital strategist and 13-year Google employee, Melissa Moody.

In this session, you'll learn:
  •  Why a strong online presence matters in today's world, no matter your industry
  • How to conduct a self-audit (free!) of your digital presence
  • Key principles for your online presence 

Melissa Moody is a passionate advocate for fast, frictionless experiences on the web and a trusted consultant in digital marketing strategy. Over a 13-year career at Google, she implemented multi-channel digital marketing strategy, led market analysis, and managed global product education programs. Most recently, Melissa consulted on mobile web technologies and strategy for Google’s largest travel advertisers, including Expedia and Airbnb. She enjoys presenting on the topic of digital excellence and has done so for organizations such as The American Marketing Association, SMX Advanced, The Alaska Tourism Industry Association, and Grow with Google. She currently serves in advisory roles for ATIA, 49th State Angel Fund, and the Dartmouth Club of Alaska. Melissa lives in Anchorage, Alaska with her family and spends her free time being active outdoors, traveling the world, and reading.

Join Zoom Meeting
https://alaska.zoom.us/j/82075874417?pwd=OVZoWkhnRW1NL1Brb0w0azdjVllsUT09

Meeting ID: 820 7587 4417
Passcode: 062971

One tap mobile +13462487799,,82075874417#,,,,,,0#,,062971#

Speakers


Monday November 16, 2020 10:00am - 11:00am AKST
Zoom

12:00pm AKST

Social Media Basics for Business Owners
The Digital Skills Workshop Series - held during Alaska Startup Week - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

With the use of social media on the rise during the pandemic, businesses all over the world are utilizing social media more than ever to reach existing customers and leads. During this session, led by Inmaly Inthaly from Star Assist, we’ll learn about the basics of social media, with a focus on Instagram and Facebook, for business owners who want to establish and build brand awareness in the digital space. You’ll learn about the importance of developing a social media marketing strategy and identifying your target market. You’ll walk away with knowledge about useful tools to help your social media efforts stay organized and timely to avoid the efforts becoming burdensome on you as a business owner.

Speaker: Inmaly Inthaly is the owner of Star Assist, LLC. She is a Laotian/Thai American and was born in Minnesota, but considers Anchorage, Alaska her home. With over 8 years of experience in the administrative and executive support fields, she left her full-time job as an executive assistant and founded Star Assist, LLC, which has served over 19 businesses. In February 2020, Inmaly was nominated and then awarded the Entrepreneur of the Year Award by the Anchorage Community Land Trust. Inmaly has been featured on The Millennial CEO and Virtual Assistants Brunch podcasts. She is the mother of two little humans who enjoy having countless singing and dancing jam sessions. Outside of her career, Inmaly is also passionate about discovery and sharing new music, and cooking homemade meals for others as a way to connect.

Join Zoom Meeting
https://alaska.zoom.us/j/82264801802?pwd=b0M0T0lYRjNpS3l3eXVhb3pEdnFuUT09

Meeting ID: 822 6480 1802
Passcode: 808714
One tap mobile +13462487799,,82264801802#,,,,,,0#,,808714#

Speakers
avatar for Gretchen Fauske

Gretchen Fauske

Associate Director, University of Alaska Center for Economic Development
Gretchen Fauske is a marketing minded economic developer fueled by a passion for entrepreneurship, innovation, and small business. She is the the associate director for the University of Alaska Center for Economic Development. The University of Alaska Center for Economic Development... Read More →
avatar for Inmaly Inthaly

Inmaly Inthaly

Owner & Founder, Star Assist



Monday November 16, 2020 12:00pm - 1:00pm AKST
Zoom
 
Tuesday, November 17
 

12:00pm AKST

Build Relationships with Your Customers Through Branding
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

Join Zach Aregood from ARM Creative for a conversation about content-driven relationship building with your customers, using your business's branding. In the age of COVID-19, having strong relationships with customers is more important than ever to build loyalty and stay afloat in an ever-changing environment. Hear Zach's tips for creating a unique and memorable brand with staying power in an increasingly digital era.

Speaker: ARM Creative Co-founder and CEO, Zach Aregood has spent his career working with media companies, advertising agencies, and in-house marketing teams. Zach holds a Bachelor’s of Business Administration Marketing degree from UAA and currently leads new business development, strategy, and agency operations at ARM Creative. In just over two years, he led ARM to more than 500% growth by implementing a strategic agency business model and creating scalable content for brands on a local and global scale. Zach is a strong believer in collaboration and education and is the designer of the SOTI (State of the Industry ) event series--a free marketing workshop that teaches marketers, agencies, and creatives about programmatic advertising and building relationships with viewers using content.

Zach has led campaign and content development for notable Alaska brands including Alyeska Tire, The Alaska Club, Scan Home, Kaladi Brothers, and MAC Federal Credit Union as well as national brands like Xtratuf, Baffin, and Beautiful Disaster Clothing.

Join Zoom Meeting
https://alaska.zoom.us/j/86149129757?pwd=Uk44TEZZOW90Q1Q1VDl0QzFyeTZodz09

Meeting ID: 861 4912 9757
Passcode: 109681

One tap mobile +13462487799,,86149129757#,,,,,,0#,,109681#

Speakers
avatar for Zach Aregood

Zach Aregood

CEO, ARM Creative
avatar for Joe Grochmal

Joe Grochmal

Entrepreneurship Fellow, University of Alaska Center for Economic Development



Tuesday November 17, 2020 12:00pm - 1:00pm AKST
Virtual

2:00pm AKST

Serving up Success: Advice for Alaska Food Entrepreneurs
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

Over the past three years, the Anchorage Community Land Trust (ACLT) has worked with over 100 food-industry entrepreneurs in their flagship small business development program, Set Up Shop. Many of these entrepreneurs are at the earliest stages of their business, operating at events and selling under cottage food licenses. In this presentation they will outline the basics for launching and scaling a successful food-industry business in Anchorage. We will explore strategies for success in transitioning from Cottage Foods to Wholesale, managing an online sales platform, and maintaining a consistent customer base.

Speakers: Nick Bachman, Radhika Krishna and Caitlin Taylor from ACLT.

Join Zoom Meeting
https://alaska.zoom.us/j/89757516207?pwd=bFhoSHZzT3RGMnNCSVJuelFlYU1adz09
Meeting ID: 897 5751 6207
Passcode: 516432

One tap mobile +12532158782,,89757516207#,,,,,,0#,,516432#

Moderators
avatar for Nick Bachman

Nick Bachman

Program Associate, Anchorage Community Land Trust

Speakers
avatar for Radhika Krishna

Radhika Krishna

Director of Programs, Anchorage Community Land Trust
avatar for Caitlin Taylor

Caitlin Taylor

Program Manager, Anchorage Community Land Trust


Tuesday November 17, 2020 2:00pm - 3:00pm AKST
Zoom
 
Wednesday, November 18
 

10:30am AKST

Using Data to Drive Business Growth and Make Better Business Decisions with Google Analytics
Part of Techstars Alaska Startup Week 2020, held November 16-22, this Digital Skills Workshop Series will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root. Find out more and register for other events at alaska.startupweek.co. You can register for this event at:

https://attendee.gotowebinar.com/regi.../2433666043683923471

Join Dave Meyer, a speaker for the Grow with Google Partner Program based in Minnesota, to learn about using data to drive your business's growth. First, you'll learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session, you'll learn about:

  • Identifying business goals and how you plan to use your online presence to achieve them;
  • Incorporating data into your marketing plan; and
  • Selecting tools to help you find the answers you need.
Lastly, we'll take a deep dive into Google Analytics to learn best practices and analyze trends about how customers engage with your business online.

Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC), and many others as a thought leader in marketing and communications.Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, MN. Dave’s company, BizzyWeb, helps hundreds of clients "Generate Buzz Without Getting Stung"!


Wednesday November 18, 2020 10:30am - 12:00pm AKST
Virtual

12:30pm AKST

Alaska Entrepreneurs' Experiences with E-Commerce
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

For many consumers, the goods and services they want are merely a click away. Alaska businesses are increasingly joining the ranks of those successfully selling products online. Expanding your business into e-commerce can grow your market, but successfully setting up and operating an online sales operation can be challenging. In this panel discussion, we'll hear from rural and urban Alaska business owners about their experience selling their products online, the pros and cons of different e-commerce platforms, and tips they've learned through the process.

Moderator: Ashley Snookes, Spruce Root

Speakers:
Leah Wagner, Foundroot (Shopify)
Bobbie Ann Meszaros, Collective 49 (Shopify)
Marc Wheeler, Coppa (Square)

Join Zoom Meeting https://alaska.zoom.us/j/87484677862?pwd=L0FRSXFFN3JBRm02RTdEYUh4SERBZz09 Meeting ID: 874 8467 7862 Passcode: 982581 One tap mobile +16699006833,,87484677862#,,,,,,0#,,982581#

Moderators
avatar for Ashley Snookes

Ashley Snookes

Programs Manager, Spruce Root

Speakers
avatar for Leah Wagner

Leah Wagner

Owner / Founder, Foundroot
avatar for Bobbie Ann Meszaros

Bobbie Ann Meszaros

Owner / Founder, Collective 49
avatar for Marc Wheeler

Marc Wheeler

Owner / Founder, Coppa


Wednesday November 18, 2020 12:30pm - 1:30pm AKST
Zoom

2:00pm AKST

Office Hours: Drop By for an Audit of Your Business's Online Presence
The Digital Skills Workshop Series - part of Alaska Startup Week - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

In this virtual 'office-hours' open session, experienced Google trainers and online marketers Penny Gage and Melissa Moody will work with attendees in an informal setting to provide actionable feedback about their businesses' online presence. Swing by whenever you can throughout the hour to explore questions, such as:
  • How does my business show up online?
  • What experience do customers have when they interact with my brand and website?
  • Is my website easy to navigate on both desktop and mobile devices?

During this consultation, you will explore key elements of a strong online presence, examine the brand presence and site functionality of your business, and receive concrete recommendations to improve your brand presence and site usability.

Join Zoom Meeting
https://alaska.zoom.us/j/82366823266?pwd=QjhzQU5XWDZxbzhDWXRBalZ3K3NSZz09

Meeting ID: 823 6682 3266
Passcode: 358640

One tap mobile
+16699006833,,82366823266#,,,,,,0#,,358640#

Speakers
avatar for Penny Gage

Penny Gage

Economic Development Specialist, University of Alaska Center for Economic Development


Wednesday November 18, 2020 2:00pm - 3:00pm AKST
Zoom
 
Thursday, November 19
 

9:00am AKST

Make Your Website Work For You
The Digital Skills Workshop Series, part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

Meet one of the most valuable members of your team - your website! Whether they have been with you for years or have yet to join your team, your website is committed to helping your business grow by connecting with your customers 24 hours a day. In this presentation, you'll discover how to create a search-friendly website that drives customer action and supports your business's goals. Whether launching a new website or sprucing up an old one, this workshop will help!

Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients "Generate Buzz Without Getting Stung"!

To register for this event, visit:
https://attendee.gotowebinar.com/regi.../3582733760035468047

Thursday November 19, 2020 9:00am - 10:00am AKST
Virtual

12:00pm AKST

Use YouTube to Grow your Business
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

You visit it often for news, entertainment, and adorable cat videos, but YouTube can offer your business so much more! Time to take your online game to the next level. This session will teach you best practices for sharing compelling video content, creating your channel, and driving engagement with your brand.

In this workshop we'll discuss best practices for:
  • Understanding different video formats
  • How to set up a YouTube channel
  • Making good creative content and how to target and measure the results

Presented by Penny Gage, Google Indian Country Digital Trainer, from the University of Alaska Center for Economic Development.

Speakers
avatar for Penny Gage

Penny Gage

Economic Development Specialist, University of Alaska Center for Economic Development



Thursday November 19, 2020 12:00pm - 1:00pm AKST
Zoom

4:00pm AKST

Office Hours: Drop By for an Audit of Your Business's Online Presence
The Digital Skills Workshop Series - part of Alaska Startup Week - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

In this virtual 'office-hours' open session, experienced Google trainers and online marketers Penny Gage and Melissa Moody will work with attendees in an informal setting to provide actionable feedback about their businesses' online presence. Swing by whenever you can throughout the hour to explore questions, such as:
  • How does my business show up online?
  • What experience do customers have when they interact with my brand and website?
  • Is my website easy to navigate on both desktop and mobile devices?
During this consultation, you will explore key elements of a strong online presence, examine the brand presence and site functionality of your business, and receive concrete recommendations to improve your brand presence and site usability.

Join Zoom Meeting
https://alaska.zoom.us/j/83086399206?pwd=TWdtR0lBOG53MHdKdTU4SzJjcWFoUT09

Meeting ID: 830 8639 9206
Passcode: 062387

One tap mobile
+12532158782,,83086399206#,,,,,,0#,,062387#

Speakers
avatar for Penny Gage

Penny Gage

Economic Development Specialist, University of Alaska Center for Economic Development


Thursday November 19, 2020 4:00pm - 5:00pm AKST
Zoom
 
Friday, November 20
 

10:00am AKST

How to Amplify Your Awesome (and Your Bottom Line) with Unique Selling Propositions
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

Join award-winning conversion copywriter and strategist, Sarah Zerkel as she helps you become unmistakable in your industry by amplifying your awesome (and your bottom line). She'll lead you through her signature 5-Step framework for creating powerhouse unique selling propositions and becoming the next red-hot commodity in your industry. Sarah will guide you through all of the copy (aka words) you would write on your website, social media, sales page, e-mails, etc. This session will help businesses at any stage to generate ideas and keep writing and messaging consistent.

Speaker - Sarah Zerkel: Since 2015, Sarah Zerkel worked as a conversion copywriter and strategist helping 6, 7, and 8-figure entrepreneurs show up like big league players in their copy, launches, funnels, emails—everywhere. To date, she's helped hundreds of entrepreneurs, brands, course-creators, and personalities STOP competing to be the best at the thing everyone else is trying to be the best at--and become the BEST at the thing NO ONE ELSE is even attempting.

Wanna get a little taste of how she helps you amplify your awesome--AND your bottom line? Get her FREE "Amplify Your Awesome Framework for Unique Selling Propositions". Grab it here: bit.ly/amplifyyourawesomeframework

Join Zoom Meeting
https://alaska.zoom.us/j/87678989786...
Meeting ID: 876 7898 9786
Passcode: 277074

One tap mobile
+13462487799,,87678989786#,,,,,,0#,,277074#

Moderators
avatar for Gretchen Fauske

Gretchen Fauske

Associate Director, University of Alaska Center for Economic Development
Gretchen Fauske is a marketing minded economic developer fueled by a passion for entrepreneurship, innovation, and small business. She is the the associate director for the University of Alaska Center for Economic Development. The University of Alaska Center for Economic Development... Read More →

Speakers

Friday November 20, 2020 10:00am - 11:00am AKST
Zoom

12:00pm AKST

Alaska Entrepreneurs Navigating Global Change Online in 2020
The Digital Skills Workshop Series - part of Alaska Startup Week 2020 - will help entrepreneurs grow and strengthen their online presence and digital skills. This series is being organized by the University of Alaska Center for Economic Development, in partnership with the Anchorage Community Land Trust and Spruce Root.

2020 has been a tumultuous year. A global pandemic, economic recession, shutdown orders, a nation-wide racial reckoning, a contentious national election, and devastating impacts from climate change are all looming large. In this panel discussion, we'll hear from some standout Alaska business owners with strong social media presences who have all navigated the current moment in their own ways. What worked and what didn't? How did they get creative in 2020? How did they know what their customers found most engaging? Most of all, we'll hear how they rode the waves of change to stay strong in their business values and connect with their customers and community online.

Moderator: Penny Gage (University of Alaska Center for Economic Development)

Panelists: Brandon Howard (Amalga Distillery), Jovell Rennie (Akeela Collective / Thompson & Co, Lia Heifetz (Barnacle Foods), and Aspen Raney (Kuration Collective)

Join Zoom Meeting: https://alaska.zoom.us/j/83284488813?pwd=b0dNalRsOVFRQ3p1d2swQkQvY1NiUT09

Meeting ID: 832 8448 8813
Passcode: 013089

One tap mobile
+12532158782,,83284488813#,,,,,,0#,,013089#

Moderators
avatar for Penny Gage

Penny Gage

Economic Development Specialist, University of Alaska Center for Economic Development

Speakers
avatar for Brandon Howard

Brandon Howard

Owner/Founder, Amalga Distillery
avatar for Aspen Raney

Aspen Raney

Founder / Owner, Kuration Collective
avatar for Jovell Rennie

Jovell Rennie

Akeela Collective / Thompson & Co.
avatar for Lia Heifetz

Lia Heifetz

Founder / Owner, Barnacle Foods



Friday November 20, 2020 12:00pm - 1:00pm AKST
Zoom
 
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